Our Vision and Mission

Innovation Algebra's mission is to empower a new era of innovation by transforming expert knowledge into scalable, AI-driven solutions. We believe that capturing and scaling expertise, while protecting intellectual property, is crucial for driving superior business outcomes and making innovation accessible to all.

Our Founders

Hannes Marais

Founder

Technology innovator recognized for founding multiple startups where he developed cutting-edge solutions in architecture and engineering. His early career in research at DEC Systems and Alta Vista saw him pioneering technologies like the first browser toolbar. Hannes held roles leading AI at Edmodo, and Autodesk.

Briscoe Pelkey

Co-Founder

Marketing leader skilled in crafting effective GTM strategies for enterprises and technology startups. Briscoe has spearheaded thought leadership in industrial operations, AI, and information management. His experience includes roles at Element, Baker Hughes, GE, and OpenText.

Our Advisors

Evan Lock

Experienced Business Development Leader

Distinguished executive with business development contributions in AI and startup arenas, particularly through his 17-year tenure at IBM, including roles on the founding Watson commercialization team, Watson Health and Watson Education.

Bruce Cleveland

Experienced Executive and VC

Bruce Cleveland is a seasoned Silicon Valley executive, venture capitalist, and entrepreneur with more than four decades of experience in technology, marketing, and business strategy. Known for his expertise in category creation and market engineering, Bruce has held leadership roles at companies such as Oracle, Apple, Siebel Systems, and C3 AI. He is recognized for his innovative approaches to startup and enterprise growth and is the author of the best-selling book “Traversing the Traction Gap.” As the CEO of Traction Gap Partners and the creator of the Traction Gap Framework, Bruce is at the forefront of helping startups and enterprises navigate the critical go-to-market phase and achieve sustainable growth.

Mark Smith

Experienced Sales Leader

Experienced in strategic partnerships and sales leadership. His professional journey includes significant contributions at Element, Edge Gravity, Brightcove, and Limelight Networks.

Glossary of Terms

Identic AI

Expert Models (EMs)

EMgen™

IA Cog Script

AI Agents

Agentic Architecture

AI Orchestration

AI Assistants

Expert Intelligence

Business Scenario Modeling

Thinking Frameworks

Recent Blogs

March 25, 2026

Headless SaaS and Knowledge-Powered Autonomy

SaaS, Autonomous Agents](https://www.innovationalgebra.com/blogs/headless-saas-and-knowledge-powered-autonomy)

February 16, 2026

Revenue-Moving Knowledge

Knowledge, Business](https://www.innovationalgebra.com/blogs/revenue-moving-knowledge)

February 16, 2026

Unscrapable

Knowledge Workers, AI Reasoning](https://www.innovationalgebra.com/blogs/unscrapable)